Roca's Booth at Expo Revestir 2025

_project: Roca's Booth at Expo Revestir 2025
_product Designers: João Armentano, Rodrigo Ohtake and Fernanda Marques
_booth Design: Pedro Coimbra
_location: São Paulo, Brazil

At ExpoRevestir 2025, in São Paulo, a carefully curated exhibition highlights a commitment to design, innovation, and sustainability. The space, designed by architect Pedro Coimbra, presents a selection of collections that blend technology, functionality, and aesthetics, offering new possibilities for contemporary living.

Among the key highlights is a bathtub inspired by traditional Japanese ofurôs, designed to promote relaxation and a deeper connection to the space. This new piece expands an existing collection known for its organic lines and fluid shapes, reinforcing the idea that bathroom elements can go beyond functionality to provide a sensory experience.

Another collection on display brings a bold geometric approach, playing with the balance between light and shadow to create a sense of movement and depth. With precise forms and structural elegance, these pieces reflect the growing synergy between architecture, interiors, and product design, proving that even the most functional objects can carry strong artistic and conceptual value.

The exhibition also features internationally recognized collections, developed through collaborations with renowned design studios. These collections prioritize sustainable materials and advanced technology, responding to the demands of modern living. Some pieces explore delicate ceramic forms combined with robust metallic structures, creating a contrast that balances softness and strength. Others focus on minimalism, fluidity, and efficiency in material use, showcasing a vision that integrates sustainability into everyday products.

Beyond presenting design-driven solutions, this exhibition serves as a reflection of how innovation shapes the way we interact with spaces. By bringing together cutting-edge technology, thoughtful craftsmanship, and a global perspective, it offers a glimpse into the future of bathroom design—one that values both aesthetics and environmental responsibility.

With a strong international presence, the collections presented at ExpoRevestir 2025 emphasize how thoughtful design can elevate everyday rituals, creating environments that are not only practical but also enriching.

_article written by Daniela Moreira da Silva
_film by Architecture Hunter
_cover and image scroll by Architecture Hunter