Hermès at MDW 2024: timeless elegance.

_project: Hermès Installation at MDW 2024
_location: Milan Design Week 2024, Italy

Renowned for its timeless elegance, Hermès continues to captivate with its blend of historical and contemporary creations. This year, Hermès returned to La Pelota for Milan Design Week 2024, presenting its home collections. The installation bridges the maison's rich heritage with innovative design, offering a compelling experience for visitors.

The exhibition space at La Pelota was transformed into a tapestry of textures, showcasing raw earth, terracotta, brick, and wood, arranged in geometric patterns reminiscent of a jockey’s silk jersey. This tribute to the maison’s equestrian roots demonstrates Hermès' commitment to blending tradition with modernity. Visitors were invited to explore a landscape where materials like stone, slate, and compacted earth evoke a deep connection to the ground beneath us.

Hermès has long been synonymous with unparalleled craftsmanship, and this year’s presentation is no exception. The home collections, presented in a carefully curated environment, highlight the brand’s dedication to using natural materials and traditional techniques. Each piece reflects a deep respect for the artistry and skill that have defined Hermès for generations.

The design of the exhibition itself was a reflection of Hermès' innovative approach. The geometric arrangements and natural elements created a harmonious balance between the old and the new. This thoughtful composition allowed visitors to experience the continuity of Hermès’ design philosophy, where every item tells a story of meticulous craftsmanship and timeless beauty.

One of the standout features of the exhibition was the seamless integration of heritage pieces with new creations. This composition highlighted the enduring appeal of Hermès' designs, showing how the past and present coexist beautifully. The exhibition space invited visitors to engage with the collections on a sensory level, experiencing the textures and forms that make each Hermès piece unique.

Hermès' presentation at Milan Design Week 2024 was an immersive experience that showed the brand’s dedication to excellence and timeless beauty. Through its latest collection, Hermès invites us to contemplate our relationship with the earth and appreciate the enduring legacy of artisanal mastery. By showcasing the harmonious blend of tradition and innovation, Hermès reaffirms its position as a leader in luxury design, continually setting the standard for elegance and craftsmanship.


_article written by Daniela Moreira Silva
_film by Architecture Hunter
_image scroll courtesy of Hermès

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