Casa TCL by Ricardo Abreu

_presented by TCL

_project: Casa TCL
_architecture: Ricardo Abreu
_location: São Paulo, Brazil

Architecture today increasingly operates beyond the construction of space, positioning itself as a mediator between experience, identity, and technological integration. Within this expanded field, exhibitions and biennials have become fertile grounds for experimentation, platforms where architecture is enacted through spatial narratives and direct engagement. The domestic realm, in particular, emerges as a powerful testing ground, a familiar typology reinterpreted as an interface through which new ways of living can be explored. In this context, the house operates as a dynamic system, responsive, narrative-driven, and deeply embedded in contemporary culture.

Presented at the Bienal de Arquitetura Brasileira 2026, this installation takes shape precisely within this territory. Designed as a fully immersive environment, the project reinterprets the idea of the house through lived experience rather than visual representation. Spanning a total of 170m², with a core internal installation of 47m², it integrates architecture, design, and technology into a cohesive spatial narrative where the visitor becomes an active participant.

Rather than showcasing a portfolio, the project invites occupation. Spaces are articulated through sequences that evoke everyday domestic rituals, while each moment is subtly augmented by technological presence. Screens, objects, and interfaces are embedded into the architectural fabric, dissolving the boundary between the physical and the digital. The result is a choreography of interactions, where use, perception, and atmosphere converge.

Materially, the project embraces a language of clarity and contrast. Clean geometries and defined volumes are paired with carefully curated interior compositions, reinforcing continuity between architecture and design. Color plays a strategic role, guiding movement and framing perspectives, while transparency and openness enhance spatial fluidity. The house reads as both legible and layered, offering immediate clarity alongside moments of discovery.

A particularly compelling dimension of the project lies in its narrative extension beyond the domestic core. Upon exiting, visitors are guided through a curated sequence that reflects on the history of television in Brazil, situating the installation within a broader cultural timeline. This transition from immersive present to reflective past enriches the experience, transforming it into both a spatial and temporal journey.

Ultimately, the project proposes a shift in how architecture engages with its audience. It foregrounds activation and experience, creating environments that are lived, sensed, and remembered. In doing so, it positions the house as a critical interface, where technology, culture, and everyday life intersect in increasingly meaningful ways.

_article written by Daniela Moreira da Silva
_images: Adriano Pacelli