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“For WGNB, Seoul is not simply the city where the studio is located; it is the context that continuously shapes our way of thinking about space. Seoul is a city defined by density, rapid transformation, and the coexistence of very different layers of time. Traditional hanok neighborhoods exist alongside contemporary high-rise developments, while small-scale alleyways remain embedded within a highly urbanized fabric. This overlapping condition creates a unique spatial tension that often informs how we approach our projects. Working in Seoul means constantly negotiating between permanence and change. The city evolves quickly, yet traces of everyday life, material culture, and local memory persist within it. For our studio, this dynamic environment becomes an ongoing reference point — influencing our sensitivity to scale, materiality, and the relationship between space and its
surrounding context. In this sense, Seoul functions as both a background and an active collaborator in our work. Its complexity, contrasts, and rhythm continuously filter into the way we conceive and design spaces.”
A refined interpretation of traditional Korean cuisine in a calm, minimal space that reflects Korean aesthetics.
A modern Japanese-Korean dining experience combining refined cuisine with a sleek contemporary interior.
A Michelin-starred restaurant that reinterprets Korean cuisine through a contemporary lens.
A dining space designed by WGNB, where refined materiality and spatial composition create an intimate atmosphere for contemporary Japanese dining.
A quiet hanok-inspired cocktail bar exploring Korean ingredients with minimalist craftsmanship.
A quiet tea house in Euljiro where traditional tea culture meets the raw atmosphere of the old industrial neighborhood.
A contemporary tea house presenting Korean tea culture in a refined architectural setting.
A contemporary reinterpretation of a traditional hanok, blending historic structure with modern comfort.
A contemporary hanok stay offering a quiet retreat that blends traditional Korean architecture with modern comfort.
A flagship store designed by WGNB, expressing the brand’s bold identity through sculptural architectural elements.
A sculptural retail building of Gentle Monster where fashion, café, and exhibition programs merge into one spatial experience.
A landmark department store known for its open spatial composition, indoor garden, and contemporary architectural approach to retail.
A flaship store of Handsome designed by Mass studies.
A refined design shop focused on Korean craftsmanship and contemporary objects.
A minimalist lifestyle shop presenting carefully curated objects in a calm architectural environment.
A museum designed by WGNB. A contemporary exhibition space known for its immersive installations and atmospheric spatial design.
A museum complex designed by world-renowned architects including Mario Botta, Jean Nouvel, and Rem Koolhaas.
A contemporary art space designed by Herzog & de Meuron with a striking geometric form.
A unique museum dedicated to sound, where architecture and acoustic design shape the experience of listening.
Zaha Hadids fluid architectural landmark symbolizing contemporary Seoul.
A contemplative underground museum where architecture, light, and silence shape a powerful spatial experience.
A historic neighborhood where traditional Korean houses shape a distinctive urban fabric.
A unique urban landscape where old workshops and contemporary creative culture coexist.
A historic neighborhood west of Gyeongbokgung where traditional hanok houses, small galleries, and contemporary cafés coexist.
