“I was born here and will probably die here. I have a strong connection with this chaotic, violent, ugly—or rather, very ugly—city, which has forgotten about architects and urban planners and grows on its own, spontaneously and exponentially. And yet, it is absolutely fantastic. I find São Paulo fascinating because of its incredible energy; it’s a place where we learn to see beauty precisely because of its absence. It’s one of my favorite cities. Sometimes, even I can’t believe it when I say that.”
— Marcio Kogan
Fasano Itaim is an ode to classic elegance. The Italian family, devoted to hospitality for
three generations, built a brand grounded in excellence and warm service. The interiors,
designed by Studio mk27, are subdued and enveloping — with Brazilian freijó wood on the
walls, precise lighting, and soft natural light filtered through continuous linen curtains,
creating an ethereal atmosphere.
— Diana Radomysler
Designed by Marcio Kogan and Isay Weinfeld in the early 2000s, this hotel is a São Paulo
classic rooted in the Fasano family tradition — timeless and elegant.
— Marcio Kogan
A recently opened hotel in the heart of São Paulo. With bold contemporary architecture,
Pulso brings together art, design, and hospitality in a concept that feels fresh and urban.
A stunning transformation of the historic Matarazzo complex. The hotel combines luxury with
a deep appreciation for Brazilian culture and art, housing a permanent collection of over 450
works by national artists.
Cool apartments in the city center in a modernist building by Oswaldo Bratke, revived by
Metro Arquitetos. Amazing penthouse and trendy pool.
— Mariana Simas
Simply the best.
— Marcio Kogan
Plays with Brazilian ingredients in unexpected ways. Dishes you won’t find elsewhere.
— Mariana Simas
A great spot for fresh and creative seafood in the lively neighborhood of Vila Madalena.
— Vitor Martins
Pizza is serious business in São Paulo — and this is, hands down, the best.
— Nathalia Lima
A Korean restaurant in the Bom Retiro district. Make time to stroll through the neighborhood
shops as well.
— Clara Varandas
No-frills, authentic Middle Eastern food.
— Gustavo Ramos
An excellent place for a Japanese tasting menu at the counter.
— Marcio Kogan
Traditional steakhouse. Make sure to arrive early to grant a table – it is worth it.
— Marcio Kogan
Argentinian-style grill with great meat and casual atmosphere.
— Marcio Kogan
Good mix of food, drinks, and voyeurism.
— Marcio Kogan
New deli close to our office. Cozy ambience and great food to share.
— Marcio Kogan
A unique dining experience surrounded by the greenery of Ibirapuera Park.
— Diana Radomysler
A Japanese grill with a beautiful design.
— Renata Furlanetto
A restaurant run by an all-female team, inventive and delicious!
— Renata Furlanetto
Japanese izakaya in Vila Madalena with creative small plates, ramen, and a laid-back
atmosphere.
— Suzana Gloglowski
Italian restaurant with a short, seasonal menu and welcoming vibe.
— Suzana Gloglowski
A cocktail bar with a well-curated timeline menu of classics, and a nice selection of
signature creations.
— Vitor Martins
Listening bar downtown. Music and food are both well curated.
— Clara Varandas
Charming cocktail bar set in the underground vaults of the Municipal Theater.
— Lais Santos
A true classic.
— Gustavo Ramos
An intimate six-seat Japanese cocktail bar. Quiet, refined, and very special.
— Marcio Kogan
New hotspot focused on sound.
— Mariana Simas
A genderless Brazilian fashion brand that explores regional aesthetics through tailoring and
design research.
— Vitor Martins
Brazilian brand with strong tailoring and natural materials.
— Suzana Glogowski
A concept store featuring a curated selection of Brazilian designers. Located in the Jardins.
— Nathalia Lima
One-of-a-kind garments from a key figure in Brazilian fashion.
— Diana Radomysler
A go-to destination for distinctive, well-crafted shoes.
— Diana Radomysler
Handcrafted bags made with care and artisanal detail.
— Diana Radomysler
Inventive, sculptural jewelry pieces.
— Suzana Glogowski
Independent brand with clothing and jewelry, focused on natural textures and handmade
quality.
— Suzana Glogowski
A beautifully curated bookstore located on the ground floor of the iconic Copan building.
— Clara Varandas
Furniture and design gallery with a strong Brazilian and international selection. Studio MK27
design in two timeframes: Vol. B, from 2007, and Vol. C, from 2018.
— Nathalia Lima
An antique store filled with unique vintage pieces and modernist gems.
— Mariana Simas
Editions and reissues of Brazilian mid-century designers alongside emerging talents.
— Mariana Simas
A reference in contemporary Brazilian furniture design.
— Marcio Kogan
Contemporary Brazilian design and manufacturing.
— Marcio Kogan
Lina Bo Bardi’s landmark on Paulista Avenue. Stop by the Baianeira restaurant in the
basement.
— Marcio Kogan
More than an architectural icon, a public space in constant use.
— Marcio Kogan
A reference in photography and visual culture. The latest Luis Braga exhibition is a highlight.
— Marcio Kogan
Cultural center with contemporary exhibitions about Japan. Always worth a visit.
— Marcio Kogan
Restored residence of designer Jorge Zalszupin. Open for visits by appointment.
— Nathalia Lima
Lina Bo Bardi’s former home, a key architectural experience. Guided visits only.
— Nathalia Lima
Historic museum with a strong collection of Brazilian art. The building itself is worth seeing.
— Fernanda Moura
An iconic work by Lina Bo Bardi. A vibrant and democratic cultural space.
— Mariana Simas
One of São Paulo’s architectural symbols, by Niemeyer.
— Mariana Simas
Brazilian museum of sculpture with iconic architecture by Paulo Mendes da Rocha.
— Mariana Simas
Modern and contemporary art museum with a rooftop view over the park and city.
— Gustavo Ramos
A rare mix of live music, good food, and a privileged view of the old city center.
— Gustavo Ramos
A must-see walk through Niemeyer’s buildings set in nature.
— Fernanda Moura
Elevated expressway that turns into a public park on weekends. Interesting experience of
São Paulo.
— Herbert Anthony
Authentic street market held on Sundays by the stadium.
— Gustavo Ramos