HONORABLE MENTION
Interior Design: Hospitality & Hotel

Pulso Hotel


Description:

Pulso Hotel embodies a blend of modernity and cultural immersion, seamlessly integrating gastronomy, design, culture, and wellness. With interiors and architecture by Studio Arthur Casas, the hotel embraces urban living, facilitating vibrant interactions with the city. Each of the 57 suites offers a unique experience with curated furniture and objects, including rare and antique pieces. Guests can access the gastronomic spots through the lobby: restaurant, boulangerie and a bar featuring pocket shows and signature drinks. Furniture by Brazilian designers Jorge Salszupin, Sergio Rodrigues, Percival Lafer, and Geraldo de Barros were selected.

 

Inspiration:

Where the sophistication of international hospitality meets the welcoming Brazilian identity: located in São Paulo’s financial hub, Pulso Hotel embodies a blend of modernity and cultural immersion, seamlessly integrating art, gastronomy, design, music, and wellness. Opened on March 11th, this haven of comfort spans almost 6,500 sqm and is nestled on a quiet side street off Faria Lima Avenue.

Pulso aims to be not just a hotel, but a concept. Contemporary luxury here is defined by unforgettable experiences rather than ostentation. Led by CEO Otavio Suriani, the brand redefines hospitality as integral to cultural life, fostering a dialogue between cosmopolitan dynamics and high-level artistic production.

With interiors and architecture designed by Studio Arthur Casas, the building embraces urban living, facilitating vibrant interactions with the city through barrier-free access and a dynamic brise-soleil façade with folding openings. Aligned directly with the plot, eliminating any setback between the hotel volume and the street, this project, coupled with the open lobby, establishes itself as a true urban hotel. The brises provide necessary privacy for guests, ensuring they feel immersed in the urban environment while maintaining comfort.

Located on Henrique Monteiro Street, a 9-meter setback creates a small boulevard along the public walkway leading to the hotel and restaurant entrance. This inviting garden features large-leaf plants and ipê trees, offering a comfortable walking space that shields pedestrians and acts as a natural filter for the glass façade.

Each of the 57 suites, ranging from 32 to 64 sqm, offers a unique experience with carefully curated furniture and objects, including rare and antique pieces, reflecting the São Paulo landscape. Arthur Casas personally curated items sourced from antique shops and the renowned Bixiga market, known for its vibrant atmosphere and diverse selection of antiques and vintage items. The furniture selection includes pieces by esteemed Brazilian designers such as Jorge Salszupin, Sergio Rodrigues, Percival Lafer, and Geraldo de Barros.

In the indoor garden, integrated with the architecture and surrounding greenery, the artwork “Mácula” (1994) by Nuno Ramos is showcased. Guests can access the gastronomic spots through the lobby: Bistrô Charlô Restaurant, offering a French menu with influences from Italian, Spanish, Portuguese, and Brazilian cuisines; Cha Cha Boulangerie, combining café, boulangerie, rotisserie, and gourmet store; and Sarau Bar, a cozy environment featuring pocket shows and signature drinks by Gabriel Barbosa.

A significant landscaping feature is the suspended square (or ‘Praça’, in Portuguese), designed with sufficient soil depth for tree planting. Leisure and wellness spaces, including a swimming pool, sauna, gym, and spa, occupy a suspended glass volume with views of the treetops. The ground floor facilitates a fluid connection between the restaurant, boulangerie, bar, and hotel areas, promoting a symbiotic relationship among these functions.

Pulso Hotel is part of Praça Henrique Monteiro, a mixed-use development spanning three streets in São Paulo. Each street serves a distinct function, creating three addresses: one for exclusive residential access, another for commercial activities (Hotel and gastronomic spots), and a third for service and loading/unloading access.

The project features a harmonious composition of volumes: the residential tower, hotel block, horizontal base, and suspended gym box. A horizontal band of precast concrete elements defines the base, ensuring visual coherence across the sidewalk-facing façades. Below this, metal panels match the tone of the tower sunshades, complemented by glass openings.

Metal sunshades with a textured, color-matching background are prominently featured, integrated into the tower with glass guardrails and into the hotel with folding windows. No volume is prioritized over another; each one maintains its distinct identity, emphasizing its unique role, while lush landscaping integrates greenery throughout the design.

Details

LOCATION:

São Paulo, Brazil

PROJECT NAME:

Pulso Hotel

DESIGN:

Studio Arthur Casas

CO-ARCHITECTURE:

Gabriel Ranieri

CO-INTERIORS:

Nara Telles

INTERIORS:

Rafaela Franco de Barcelos, Ana Paula Mendes, Raimundo Borges, Alessandra Mattar, Miti Sameshima

DECOR:

Marcella França, João Lisboa, Victoria Chaves

3D:

Natália Lorenzoni, Augusto Mattos, Valentina Lindner, Amanda Tamburus, Ana Maria Pedreschi, Marcelo Bicalho

IMAGE CREDITS:

Studio Arthur Casas

CATEGORY:

Interior Design | Hospitality & Hotel

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